GENERALLY
Except
in the rarest of circumstances, seeking the protection
of only one type of intellectual property will not fully
protect the rights of a business. In combination, intellectual
property laws may provide thorough protection of the
brand names, distinctive packaging, logos, source code,
sales literature, website, client lists, formulae, functionality,
and aesthetic design which the business relies upon
to distinguish its products to consumers in the marketplace
and keep a competitive advantage over others businesses
in the same industry. A brief description of the four
main types of intellectual property rights follows:
TRADEMARK
A
trademark is the word or words, designs, and combinatin
of words and designs used to distinguish goods to consumers
in the marketplace. If not functional, sounds, colors,
and scents may be registered as trademarks if those
attributes serve to distinguish goods to consumers.
COPYRIGHT
Copyrights
are the exclusive right to use, reproduce, distribute,
publicly display, perform, create derivatives, or authorize
others to do these things with a work of authorship.
Among the most commonly copyrighted works are (1) literary,
musical, and dramatic works; (2) pantomimes and choreographic
works; (3) pictorial, graphic, and sculptural works;
(4) motion pictures and other audio-visual works; (5)
sound recordings; (6) computer programs; and (7) architectural
works.
Copyright
law protects only the expressions of an idea and not
the actual idea itself if the work is fixed in a tangible
medium, is original, or an original compilation.
TRADE
SECRET
Trade
secrets are broadly defined to be any information of
economic value not known to others wherein the owner
of the information takes reasonable steps to keep the
information secret. As long as the information remains
secret, the information remains protected as a trade
secret.
PATENT
Those
who own patent rights have the right to exclude others
from making, using, or selling an invention for a specific
term of years. When patent rights expire, the information
disclosed in the patent become a part of the public
domain and may be freely used by any person or business. |